A few months ago, one of the businesses I work with started looking more closely at Facebook ads. They’d heard about people driving huge volumes of responsive and engaged traffic with the Facebook pixel and wanted to see if the strategy could work for them. Beginning that day, I devoted myself to learning Facebook ads and the Facebook pixel and now this business is seeing huge growth and stronger results because of what I found out. Because Facebook is an ever-evolving platform, it was tough to find accurate, current information about running ads, but I did find a few sites that were worth their weight in gold.
By far, this site was the most helpful to me. I started with an article on the site about Facebook ads and worked my way all the way through their marketing funnel, downloading the Free Ultimate Facebook Ads Jumpstart Guide and finally purchasing the full Facebook Ads Success Blueprint. This is the best money I’ve ever spent on an online course, period. They keep the course current which is essential when you’re working with Facebook.
Digital Marketer has content about everything under the sun, including Facebook ads. Their comprehensive blog post about the Facebook pixel thoroughly explains the pixel and how marketers can use it. They also offer classes on the basics of digital marketing.
3. John Loomer
John Loomer has a reputation for catering to “advanced” Facebook marketers, and while that is true to some degree, he had a ton of useful information on his site even if you’re just a beginner. He’s completely in tune with the most recent Facebook updates and also offers periodic free webinars, including one for beginners.
Bonus: I found two more:
Beth Anne at Brilliant Business moms has had a lot of success with Facebook Ads and she doesn’t shy way from telling you how she did it. She has offered classes on Facebook Ads in the past, and I’m hoping she offers another one soon.
Amy does podcasts and webinars on a variety of marketing topics, including Facebook ads. She has lots of advice that’s practical and easy to apply. I especially like her article about Facebook Ads mistakes and how to fix them.
One thing I’ve learned with Facebook ads is that the more you learn, the more you realize you need to learn. There are layers upon layers of knowledge to be had. If you’re interested in using Facebook ads in your business, but don’t have time for all of the legwork, I’d love to help. You can connect with me here.